Week 1 January

15th (M) – MLK Day, university closes.

17th (W) Introduction 1: Why study the media?

 
19th (F) Introduction 2: Media in social life
C&H pp. 3 “the importance of media” - 8 stop at “the rise of mass media”

Case study: How Americans spend their time

The overspent American

 
Week 2

22nd (M) Introduction 2: Media in social life
Schor “Introduction” (pp. 3-24) [Blackboard]

(cont.) The overspent American

23rd (Tu) Last day to add/register without instructor's signature

 

24th (W) Introduction 3: Digitization
C&H pp. 13 “Digitization, the Internet, and mobile technologies ” - 15 stop at “media and society”
C&H pp. 297 - 299 the section “'new' media: digitization, the Internet, and mobile devices”[Blackboard]

Case study: TV watching time = family time?
Case study: Amazon's acquisition of Whole Foods

Bonus Quiz (due on 23rd [Tu] at 23:00)

26th (F) Introduction 4: Structure and Agency
C&H pp. 265 - 268 the section “meanings: agency and structure”
WSJ “Why can't these superheroes be friends?”[Blackboard]

Lecture: How we approach the media

 
Week 3

29th (M) Topic 1: Economics
C&H pp. 33 “changing patterns of ownership” - 43 stop at “consequences of conglomeration and integration”
Wasko “Ch. 4 corporate Disney in action” (pp. 70-107) [Blackboard]

Case study: Disney, News Corp merging

Introduction to the Mediatown project

Individual quiz 1 (due at 23:00 on 28th [Su])

31st (W)
C&H pp. 319 “new media technology and social forces” - 325 stop at “the wisdom of crowds”
Smith & Telang “House of Cards” (pp. 3-15) [Blackboard]

 TED Talk: the power and danger of online crowds


 

February
2nd (F)
C&H pp. 43 “consequences of conglomeration and integration” - 50 stop at “media ownership and content diversity”
“How to make money in music”, “The Shazam effect” Atlantic Monthly [Blackboard]
Hesmondhalgh, D. “Why it matters when big tech firms extend their power into media content"

MediaTown Position paper 1
instruction
Rubric
Week 4

5th (M)
Discussion 1
Group 1 (12:15 - 12:40 p.m.)
Group 2 (12:40 – 1:05 p.m.)
Group configuration is on [Blackboard]
Birkinbine, Gómez, & Wasko, J. Sections on News Corp, Amazon, and Apple [Blackboard]

6th (Tu) Last day to drop without a W

Discussion 1 (Groups 1 & 2 only)

7th (W)
Discussion 1
Group 3 (12:15 - 12:40 p.m.)
Group 4 (12:40 – 1:05 p.m.)
Group configuration is on [Blackboard]

see 5th (M)

Discussion 1 (Groups 3 & 4 only)

9th (F)
C&H pp. 54 “mass media profit” - 57 till the end of the page; pp. 61 “The impact of advertising” - 64 stop at “advertising and the press in the 19th century”

Case study: Social media advertising

Individual quiz 2 (due at 23:00 on 8th [Th])

Discussion 1 summary and case study (all groups)
Week 5

12th (M)
All guiding questions from individual quizzes 1 & 2
C&H pp. 325 “The wisdom of crowds and the use” - 329 stop at “in search of an audience”
+ guiding questions from case studies, videos, and lectures

Group quiz 1

14th (W)
Position paper 2 instruction
Cammaerts “The hegemonic copyright regime vs the sharing copyright users of music?” [Blackboard]

Instruction of how to read the above journal article.  Please make sure you have a copy in class.


First campus event report deadline (early submission welcome)
Example

Rubric


16th (F) Topic: Politics
C&H pp. 73 “The 'first freedom' and the 'public interest'” - 75 stop at “regulation in international perspective”
Campbell, Martin, & Fabos “Ch. 16 Legal controls and freedom of expression”[Blackboard]


Individual quiz 3 (due at 23:00 on 15th [Th])
Week 6

19th (M) – President's Day; university closes

21st (W)
Topic: Response to position paper 2
C&H pp. 77 “competing interests and the regulation debate” - 86 stop at “regulating ownership of programming”

Mediatown: Position paper 2
Instruction
Rubric

Sample

23rd (F)
C&H pp. 91 “regulating media content and distribution” - 103 stop at “regulating for accuracy”

Introduction to Position Paper 3
Bring Cammaerts to class

 

Week 7

26th (M)
Topic: One year after 2016 election

C&H pp. 235 “media and individual citizens” - p. 243 stop at “Internet and political news”


Individual quiz 4 (due at 23:00 on 25th [Su])

Response to position paper 2
Instruction
Rubric

sample

28th (W)

Day & Thompson “Live From New York, It's the Fake News! Saturday Night Live and the (Non)Politics of Parody.”[Blackboard]

Bring Day and Thompson to class

 

March

2nd (F)
C&H pp. 245 “social movements and the Internet” - p. 248 stop at “politics and entertainment media”
Atlantic Monthly Alec Baldwin gets under Trump's skin

3rd (Sa) – Snow Day Make up day 1


Second campus event report deadline (early submission welcome)
Rubric
Week 8

5th (M)
All guiding questions from individual quizzes 3 & 4+ guiding questions from case studies, videos, and lectures

Group Quiz 2

7th (W) Topic: Ideology

Lecture: What is ideology?


Mediatown: Position paper 3

Instruction

Rubric

9th (F)
C&H pp. 152 “what is ideology” - 162 stops at “news media and the limits of debate”
Botteril “Cowboys, Outlaws and Artists: The rhetoric of authenticity and contemporary jeans and sneaker advertisements.”[Blackboard]

Guest Lecture:
Ideology, masculinity, and violence (Frank Cooper, Law School)

Mid-term grades released.  Students are advised to see me before 21st March


 
Spring break 11th-18th (some student services may be unavailable)
Week 9

19th (M)
C&H pp. 166 “Movies, the military, and masculinity” - 170 stops at “television, popularity, and ideology”; pp. 175 “rap music as ideological critique?” - 178 stops at “advertising and consumer culture”

 Hip-hop: Beyond beats and rhymes


Individual quiz 5 (due at 23:00 on 18th [Su])

Response to position paper 3
Instruction
Rubric

21st (W)
 Tough guise: Violence, manhood, and American culture

Last day to drop without a F


 

23rd (F) Topic: Representation
C&H pp. 188 “comparing media content and the 'real' world” - 192 stop at “race, ethnicity, and media content”

Lecture: What is representation?
 Mass communications, violence and television with George Gerbner

24th (Sa) – Snow Day Make up day 2

 
Week 10

26th (M)
C&H pp. 209 “class and the media” - p. 217 stop at “sexual orientation”

King of Queens (for discussion 2)

Individual quiz 6 (due at 23:00 on 25th [Su])

28th (W)
 Class dismissed: How TV frames the working class

 

30th (F)
C&H pp. 217 “sexual orientation” - p. 221 stop at “conclusion”
Will and Grace (for discussion 2)

 
Week 11

April

2nd (M)
Discussion 2
Group 1 (12:15 - 12:40 p.m.)
Group 2 (12:40 – 1:05 p.m.)
Group configuration will be online

Discussion 2

4th (W)
Discussion 2
Group 3 (12:15 - 12:40 p.m.)
Group 4 (12:40 – 1:05 p.m.)
Group configuration will be online


Discussion 2

6th (F)
All guiding questions from individual quizzes 5 & 6
+ lecture + videos

7th (Sa) – Snow Day Make up day 3


Group quiz 3

Discussion 2 summary and case study (all groups)
Week 12

9th (M) Topic: Audience
C&H pp. 260 from the beginning - 264 end of the page

Lecture: What about an audience?

 

11th (W)
DeVane & Squire. “The Meaning of Race and Violence in Grand Theft Auto San Andreas.”[Blackboard]

Individual quiz 7 (due at 23:00 on 10th [Tu])

13th (F)
C&H pp. 278 “The social context of media use” - 286 stop at “the pleasures of media”


 
Week 13

16th (M) – Patriot Day; university closes

17th (Tu) Suffolk Monday
Topic: The future of media
Smith (pp. 35-43 stop at “what are the components”) [Blackboard]
Bunz & Meikle “Ch. 1 First things” (pp. 7-25) [Blackboard]


Mediatown: Position paper 4

Instruction

Rubric

18th (W)
Smith (pp. 43-51) [Blackboard]
Lupton “You are your data” (pp. 88-114) [Blackboard]


 

20th (F)
Smith (pp. 135-145 stop at “interacting with objects”) [Blackboard]
Smith & Telang “Power to the people” (pp. 103-115) [Blackboard]


Individual quiz 8 (due at 23:00 on 19th [Th])
Week 14

23rd (M)
Smith (pp. 145-153) [Blackboard]

Response to Position paper 4

Rubric

 

25th (W)
All guiding questions from individual quizzes 7 & 8
+ lectures + videos (if any)

Group quiz 4

27th (F)
Finale: Position paper

In-class paper exchange and feedback

Position paper: final statement

Rubric

Response to final statement (See the above for rubric)

Week 15

30th (M)
Final examination revision 1

Last campus event report deadline (early submission welcome)
Rubric

May

2nd (W)
Final examination revision 2

Class evaluation

 
Exam Week

3rd May (Th) – Reading Day

8th May (Tu) Examination
11:00 a.m. - 1:30 p.m.
Same venue

11th (Fri) Grades due

Final Examination

Study Guide